Rankin is a fashion photographer who founded magazines such as HUNGER and Dazed and Confused. Rankin has used a piece of card as a viewfinder to display only a fraction of the models face. The block colour of the paper creates a minimalist style frame for the eye and it almost seems as if the photo is lightning shaped. The use of make-up makes the view through the paper more dramatic and draws attention to the eye. It reflects the 1970's David Bowie-esque glam rock era, the use of a lightning bolt reminiscent of Ziggy Stardust's famous make-up. Rankin has used studio lighting to illuminate this photo, as is evident by the shadows cast on the models face and the reflection in her eye.
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